How did you attract/address your audience?

The main target audience for our film is 18-21 year olds (who are interested in the thriller genre), this is due to the fact that we mostly advertised our product on social media websites i.e tumblr Facebook, twitter youtube etc.  Due to the content ( strong language, violence and scenes of a sexual nature) we felt that  18+ would be our main audiences as it was unsuitable for anyone under this age.The company ident in the opening of our thriller is intriguing to audiences because even though its quite simple, the idea of the camera and it flashing links to other themes which are delved into during the film; the investigation that follows the kidnapping of Izzy's character, the theme of stalking and voyeurism, both these ideas fit in with the conventions of a thriller and therefore will appeal to our  target audience.

The establishing shot draws attention to the three key characters first and foremost. The first shot is behind the characters which allows the audience to interpret that we are going to be following them and they will be the main focus in most of the shots in the opening. The first establishing shot also shows grass and trees signifying that our piece is set in rural setting thus acting as an opposite to what the audience may think as we usually associate the city with crime. The fact that the shot offers a wide scale view for the audience also allowed us to show the main antagonist the 'persuant' within the shot however in an unnoticeable state.

This shot is crucial in our piece in representation of character. It allows the audience to infer that the characters are students (school sign) yet also signifying that they are of post-16 education as they appear to not be wearing the same generic school uniform. That appeals to our audience therefore as our film certificate is 18 therefore people of the sixth form age will be a target audience for us and be able to relate to the story and therefore be more intrigued to watch the film.

This next shot is also important in the representation of character for our audience to relate to. The school sign in the background reinforces the idea that these characters are still at school but more importantly this sign is usually used for children to connote safety. given that this is a thriller this is clearly not the case .The fact that these characters come across as older in appearance does not matter as the idea of being a child may not be solely to do with age, but also with the element of innocence thus establishes their vulnerability to the main antagonist.

In this scene we get a clear view of the mysterious figure  for the first time in the shot. The music used during this sequence helps the audience to identify that Jamies character is the  main Antagonist. this idea is implied through the change in music; this is particularly evoked when Jamie is in the background of the shot and walks into a side road, the music heightens in intensity and there is a sharp plucking of strings as 'The Persuant' walks away into the side road (forboding that he is a danger to the students ). We felt that this would be effective in engaging and intriguing our audience as it is the first true indication of Jamies character being the antagonist and the music creates a rather unsettling mood and atmosphere which fits perfectly with the conventions of a thriller film, as this scene successfully creates tension and intrigues audience because they want to discover more about the Antagonist character as at this point they know very little. The costume helps to create mystery around Jamies character as most of his facial features are concealed by the tattered hat, glasses and large coat so as an audience we want to know more about the character.

The Church shot is very symbolic as the mood completely changes at this point; the two long paths emphasise the separation between Izzy and Matts character, but Izzy is more to the centre of the shot than Matt (who is to the right of the shot) so it is indicated that the camera will continue to follow izzy's character.  The separation of the characters fits in with thriller conventions as it successfully creates suspense as izzys character (especially as she is female) appears very vulnerable. We change the music at this point to 'darkness is coming, the music is very biblical and could be interpreted as an omen of death or loss and it links with the location of the church and graveyard effectively whilst still fitting with conventions. The fact that both Matt and Izzy are wearing dark clothing symbolises melancholy and could also be linked to death ( the attire of a funeral). audiences who notice the path Izzy is taking in the background will be stimulated and intrigued by the path as it is dark and obscured, the sense of mystery and the unknown forebodes at the uncertainty of Izzy's fate.

We felt that the over the shoulder shot of the Persuant watching over Izzy's character woud appeal to our audiences; the over the shoulder shot has the effect of making the female student looking much smaller and her back is turned so she is unaware of the Antagonist who is following her. Audiences will sympathise with Izzy's character, because the target audience is of a similar age to her character therefore will be able to identify with what she is experiencing and going through. The grave yard reinforces the idea of death and danger. Jamies character appears to be omniscient or supernatural because we cant see how he is elevated and also presented as more superior in the shot as he looks a lot larger.